When Hershey Gifts.com needed to replace their online presence with an updated, custom eCommerce site they had an aggressive schedule and high expectations. Hershey chose Competitive Computing (C2) to do the job.

Because of the tight schedule and challenging requirements, C2 asked Inside Edge Software to join their team and work directly with Hershey to design the revamped site.

As part of the C2 team, Inside Edge worked with Hershey to analyze and document the site requirements. The design team developed a new product navigation scheme that focused on customer centric browsing patterns and unique product presentations. The new design enables customers to find products in a variety of ways and to learn more about Hershey products as part of the buying cycle.

To review design options, the team developed an interactive prototype. The prototyping approach enabled the client to explore alternatives using an accurate representation of site features and select the optimal designs for implementation.

Inside Edge also worked with C2 during the implementation phase of the project to develop back-end web services and an automated unit testing framework for testing a site component with complex logic.